أثر تبني أنماط المسؤولية الاجتماعية في تحقيق الميزة التنافسية

Abstract

The aim of the study is to highlight the impact of social responsibility on the achievement of competitive advantage by clarifying the concept of social responsibility, the definition of its most important functions, the concept of competitive advantage and the definition of its sources and types, and the relationship between them.Social responsibility is a modern management concept, which has emerged as a result of increasing pressures on enterprises. Today, the evaluation of social responsibility depends not only on their profits, but also on the need for enterprises to reconcile their own economic and other interests with the interests and requirements of the society in which they operate as a prerequisite for growth.