التفكير الاستراتيجي ودوره في تفعيل القدرات الابداعية للمؤسسة : دراسة حالة مصنع الرخام بشعبة اللحم عين تموشنت

Abstract

The title of the study - The role of strategic thinking in activating the creative capabilities of the organization - which is one of the methods used to survive and adapt to the rapidly changing business environment to gain a competitive advantage in the market, this research attempts to measure and analyze the correlation and influence between strategic thinking as an independent variable and the creative capabilities of the organization as a dependent variable, embodied The objectives of the research are in two dimensions, the first is a theoretical framework that provides the topics of research, and the second is the application framework that was carried out with the marble factory in Ain Temouchent