الحماية القانونية للعلامة التجارية في البيئة الرقمية.

Abstract

" The trademark is one of the fundamental elements on which economic activity and industrial property are based. It holds particular importance as a tool for identifying and distinguishing services and products in the marketplace. The trademark is no longer used solely in traditional circuits, but has expanded to electronic platforms. Due to the significant economic role it plays on digital platforms, it has become exposed to various forms of infringement, particularly unlawful use as an electronic domain name, or through its exploitation on web pages of search engines. The acts of counterfeiting and trademark falsification have increased significantly, making it crucial to establish an effective legal response to address these violations, at both national and international levels."