اثر تسويق الخدمات المالية المصرفية على رضا الزبون دراسة حالة البنك الخارجي الجزائري

Abstract

this study aims to highlight the impact of marketing banking financial services on customer satisfaction and to identify the level of marketing financial services at the Algerian forgein bank in order to accomplish this work we followed the descriptive and analytical approach where we distributed a questionnaire to a sample of clients of the external bank ain temouchent agency supported by interviews conducted with some of them bank employees know the reality of applying the marketing mix at the bank level and become familiar with the methods and policies that he follows it to market this banking services in order to again customer satisfaction. The study concluded that marketing banking financial services contributes significantly to achieving and gaining customer satisfaction this based on statiscal analysis indicators to test the study hypotheses."