أثر المقارنة المرجعیة في الأعمال الإلكترونیة لتحقیق التفوق التنافسي لدى البنوك

Abstract

This study examined the impact of electronic banking on the competitive advantage of Algerian commercial banks at the level of a group of banking agencies in the State of Ain Temouchent, namely (the Local Development Bank, the general society , the Agricultural Development Bank (Badr). The questionnaire was used as a data collection tool, where a sample size of (30) employees was analyzed using the program (spss), and several statistical methods were used to test the hypotheses of the study, and a set of conclusions was reached, the most important of which was the presence of a significant effect at the significance level (0.820) for the benchmark comparison of sorts. And electronic banking and the competitive advantage of commercial banks under consideration