العوامل المؤثرة على نية تبني العملاء الجزائريين لطرق الدفع الرقمية

Abstract

This research aims to study the impact of financial technology and economic factors on Algerian customers' intention to adopt mobile digital methods. To achieve the objectives of the study, a quantitative descriptive approach was followed. A survey method was used to collect data, which was distributed to a sample of 53 individuals. Data analysis was conducted using the statistical software SPSS Version 26 through multiple linear regression. The results of the study revealed a correlation between economic factors and Algerian customers' intention to adopt mobile digital methods. Furthermore, the complexity factor was found to have a statistically significant positive effect on the intention to adopt mobile digital methods among Algerian customers