Les stratégies semio-linguistiques employées dans les publicités des produits cosmétiques algériens

Abstract

This thesis false within the scope of advertising discourse analysis applied to the field of cosmetics and aesthetic care. It aims to study the semiolinguistic techniques used in Algerian aesthetic advertisements by analyzing a set of posters from local brands such as Flux Care, Labonedjma, Hello Beauty, Edany, or Venus. Through an approach combining visual semiotics and textual rhetoric, this work seeks to highlight how brands represent the female body while promoting cosmetic products.