nalyse sémiolinguistique des affiches publicitaires de marques algériennes pendant le mois de Ramadan (2023 à 2025)

Abstract

In this research, we focus on advertising posters broadcast during the month of Ramadan in Algeria (from 2023 to 2025), which address various dimensions—social, cultural, and religious. To guide our analysis, we have adopted a semiological approach, specifically drawing on Roland Barthes' methodology. This framework allows us to examine Algerian advertising posters that promote local products during Ramadan, aiming to highlight both linguistic and visual components. These elements work together to enhance the advertising message as a form of communication. The analysis also reveals the complementarity between linguistic signs (text) and iconic signs (images), which together generate multiple layers of meaning and contribute to increasing the perceived value of the advertised product.