مدى فعالية المسؤولية الإجتماعية في تحقيــق المزايا التنافسية دراسة ميدانية لمجموعة من المؤسسات االقتصادية الجزائرية

Abstract

The purpose of this study is to emphasize the effectiveness of social responsibility (SR) in achieving competitive advantage (CA) by integrating the economic, social, and environmental activities of a company and its engagement with stakeholders (Shareholders, employees, suppliers, consumers, society, and the environment). By gaining a competitive advantage to maintain its reputation in the market. To determine the objectives of the study, 260 questionnaires were distributed to a sample of workers in (06) Algerian economic enterprises everywhere in the states of Tlemcen and Ain Temouchent, out of the distributed surveys, 240 responses were collected and 221 were analyzed, after analyzing the questioner data through the Social statistical packages program (SPSS), the study results showed that social responsibility moderately contributes to achieving a competitive advantage in the economic enterprises under examination. When stakeholders were ranked based on their adherence to social responsibility and contribution to achieving a competitive advantage, the order was as follows: )shareholders, suppliers, consumers, society and the environment, and Laborers(. Ultimately, the study provides recommendations and suggestions for Algerian economic enterprises. It emphasizes the importance of prioritizing social responsibility programs to bolster their competitive advantage and strengthen their position in domestic and international markets.