Impact of the ICT Use on Marketing Performance within Algerian Economic Institutions

Abstract

The institutions awareness of the importance of the marketing outputs has increased, especially with regard to cost reduction and raising benefits from funds particularly attached to reduce the cost and increase the benefits of the invested funds, therefore, focusing on marketing as a way to drive future sales, profits and growth and orientating the resources in all their forms toward optimal use. And the pressure on the institutions has increased due to the opening up of global markets and the intrusion of the IT into all the aspects of life, so the aim of this study is mainly identifying the importance of the ICT use in the economic institutions and its impact on the marketing performance.