Investigating the use of Instagram and Tiktok Reels as a Learning Tool to Enhance Grammar in ESP Classes. The Case of the Third-Year Economy students at the University of Ain Temouchent.

Abstract

Social media has evolved recently from a platform of social interactions to become one of the most important business and marketing medium. Moreover, it has emerged as interesting tool in education. Considering grammatical difficulties ESP students encounter during their studies, the present research attempt at first, to portray the ESP teaching situation in the department of Economics at Ain Temouchent University, second, to identify ESP teachers and learners attitudes towards the integration of social media in the grammar lessons, and to determine the effectiveness of these tools on the students’ achievement in the grammar course. In this respect, two research instruments were used to collect the necessary data, a questionnaire to third year Economy students and an interview with ESP teachers. Using both qualitative and quantitative data analysis, findings revealed that ESP situation in the department of economy was relatively positive. Among the major outcomes derived from the research was that both students and teachers are willing to adopt social media in grammar and they were aware of its advantage. Additionally, it was considered as an efficient tool to help students improve their grammatical proficiency.