البناء والدلالة في الخطاب الإشھاري التلفزیوني :دراسة لوصلات إشھاریة "مقاربة سیمیائیة

Abstract

This study seeks to show a number of elements that make the television advertising discourse a semiotic discourse in view of the moving and static image, with its special competence and power to inform and communicate, what lies in it of artistic and aesthetic elements, energy and effectiveness in influencing the recipient by trying to link the link between him And between the linguistic literary study, adopting semiotic linguistics as the most methodological approach The validity of the study publicity speech.