دور ادارة المعرفة في تحسين الميزة التنافسية للمؤسسة : دراسة حالة مجمع حسناوي سيدي بلعباس

Abstract

The rapid economic changes taking place in our world are the main motivation for organizations to adopt knowledge management and focus on their operations in order to anticipate these changes, make decisions, and achieve strategic goals, thus enhancing their position in the competitive line. Where this study aimed to identify the extent of the contribution of knowledge management to raising the competitive advantage in the Hasnaoui complex in Sidi Bel-Abbes from the point of view of the employees of the institution of the nature of the relationship between the processes of knowledge management and competitive advantage. 60 workers. In analyzing the data, we relied on: descriptive statistical analysis, arithmetic mean, standard deviation, simple regression coefficient, Spearman's coefficient and reliability coefficient . The results of the study indicated that there is a direct relationship between knowledge as an independent variable, as well as the generation and distribution of knowledge, the application of knowledge with the dependent variable represented in the competitive advantage through its dimensions, and the study showed that there is no relationship between the diagnosis, storage and organization of knowledge management and the competitive advantage in the complex.