BADR إدارة علاقة الزبائن بواقعها في كسب رضا العميل-دراسة حالة بنك الفلاحة والتنمية الريفية وكالة عين تموشنت

Abstract

The study aimed to identify customer relationship management and its reality in gaining customer satisfaction in the bank of agriculture and rural development of ain temouchent.through knowledge of customer relationship management and its basics and in order to link and analyze the relationship between the two variables and then rely on an analytical approach. Distributing questionnaires customers and the use of the statistical program spss the study concluded there is a statistically significant correlation between customer relationship management and customer statistical