هندوزي, سعيدزعيمي, محمد أمينبليدي, سميرة2025-07-102025-07-102025http://dspace.univ-temouchent.edu.dz/handle/123456789/6512مذكرة مكملة لنيل شهادة الماستر في الحقوق تخصص قانون خاصThis study aims to shed light on the legal protection provided by Algerian law to electronic consumers in the field of commercial advertising. Through an analytical and comparative approach, we examine the preventive and punitive frameworks related to electronic advertising practices. The research concludes that the current legal protection remains insufficient and needs to be reinforced through specific regulations and stronger enforcement mechanisms.otherElectronic consumer – Commercial advertising – Legal protection – Misleading advertising – E-commerce – Consumer protection associations.Thesis