BOUKHOBZA, BachirDJEBILOU, MohamedBENFODDA, Assia2024-12-092024-12-092024http://dspace.univ-temouchent.edu.dz/handle/123456789/5670Cultural identity is considered as the most important social components of any society, as it is the product of different human experiences formed over a group of eras. With the rise of artificial intelligence as a technological force, it has become a major and unique challenge. Thus, this research examines the complex relationships between cultural identity and artificial intelligence by presenting various experiences and opinions. It explores how artificial intelligence and its various programs can be harnessed to preserve and celebrate cultural diversity. Conversely, it examines the potential risks of AI bias and its impact on cultural representation around the world. The research aims to identify strategies to promote a future in which artificial intelligence enables cultural expression while preserving its unique and diverse character.enCultural Identity, Cultural Diversity, Digital Age, Artificial Intelligence, Virtual Identity, Generation ZThesis