هزيل, سارةكفيف, المهديلعشابي, فاطمة الزهراء2024-09-232024-09-232018http://dspace.univ-temouchent.edu.dz/handle/123456789/5240The aime of this study is to identify the impact of social media on consumer purshing behavior at web site jumia dz market , The study showed a random sample using SPSS.V25 , and we found a positive effect on the dimensions of social media on consumer purshing behavio r , in addition we have giving a numb er of recommendations aimed to activ ate those web sites as an influential tool for the purshasing decisions and their courseothersocial media , consumer purshing behavior , the dimensions of social media , purshasing decisionsأثر مواقع التواصل الإجتماعي على السلوك الشرائي للمستهلك : دراسة حالة موقع جوميا الجزائر للتسوقThesis