زقار, جيهانزناسني, كوثرسليماني, سعاد2024-09-082024-09-082024http://dspace.univ-temouchent.edu.dz/handle/123456789/4983This research deals with the subject of studying Algerian advertising discourse, focusing on advertising for Javel water as a model. The research includes an analysis of various concepts related to advertising discourse and its elements. It also addresses advertising from Algerian television and analyzes it linguistically (the language used) and symbolically (images, movements, sound, colors).otherAlgerian advertising discourse, advertising of Javel water “Brav”, model, linguistic analysis, symbolic analysisخطاب الإشهاري الجزائري، إشهار ماء جافيل "براف"، نموذج،تحليل لغوي،تحليل رمزيThesis