MALKI, DjihaneZEDDOUN, Djamel2024-04-212024-04-212023http://dspace.univ-temouchent.edu.dz/handle/123456789/3714This study aims to investigate the effect of e-CRM, trust, and customer satisfaction on customer loyalty. In this purpose, a quantitative study has been conducted on Algerian customers of online shopping. After distributing a questionnaire on a sample of 121 customers, a multiple linear regression has been adopted in data analysis. The results supported two out of three hypotheses, and showed that: e-CRM has not a significant effect on customer loyalty. In contrast, there exist a significant and positive impact of trust and satisfaction on customer loyaltyE-CRM; Trust; Satisfaction; Loyalty; Online Shopping