بوعزيز, سماحسليماني, سعاد2024-12-052024-12-052024http://dspace.univ-temouchent.edu.dz/handle/123456789/5618This research aims to study the book “Linguistic Communication in Media Discourse from Structure to the Pragmatic Horizon،” a descriptive and analytical study، and to examine the concept of communication and discourse and its relationship to media and advertising، and to trace its historical path and development، from its emergence and establishment in Western studies to Transmission and reception in Arabic studies and its reference in linguistics، with a focus on its relationship to advertising discourseotherLinguistic communication، media discourse، structure، deliberative horizon، advertisingالتواصل اللغوي، الخطاب الإعلامي، البنية، الأفق التداولي، الإشهارThesis