فرطاس كريمةالدين رانيةحولية يحيى2026-09-102026-09-102026https://dspace.univ-temouchent.edu.dz/handle/123456789/7511This study on the bank of (Badr) analyzes the impact of Customer relationship management (CRM) on enhancing banking service quality . It explores how CRM strategies are integrated into the banks administration to drive customer satisfaction. Through an empirical study at the bank (Badr) , service quality models and their role in achieving competitive advantage were evaluated . the findings indicate that effective CRM is strategic tool for improving performance and bridging service gaps , highlighting the Importance of customer – centric strategies in ensuring the banks excellence within the Algerian financial sectorotherCustomer Relationship Managementbanking service qualityBadr Bank ؛ CRM .Thesis