Please use this identifier to cite or link to this item: http://dspace.univ-temouchent.edu.dz/handle/123456789/3707
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dc.contributor.authorNait ibrahim, Boussad-
dc.contributor.authorNouala, Meriem-
dc.contributor.authorReguig, Mohamed Khalifa-
dc.date.accessioned2024-04-18T12:55:12Z-
dc.date.available2024-04-18T12:55:12Z-
dc.date.issued2019-
dc.identifier.urihttp://dspace.univ-temouchent.edu.dz/handle/123456789/3707-
dc.description.abstractThe purpose of this study is to determine the impact of the brand on the local consumer’s attitude formation, which conducts to a positive behaviour. To do this, a model has been adapted on Algerian automotive lubricants sector. In order to achieve the objectives of the study and testing the hypotheses, we designed a questionnaire to collect the preliminary data of the study and to analyse them. We chose a convenience sample of 220 individuals, and the return rate was 93%. The measurement scales were adapted from previous studies to confirm the appropriate questions for each variable in the study. As a result, it has been found that the standardization character of NAFTAL and local dimension have a positive influence on the country of origin perception which have in turn impact on attitudes.en_US
dc.subjectbrand, country-of-origin, attitude, Algerian lubricants automotive sector.en_US
dc.titlele pays d’origine de la marque et l’attitude du consommateur local - etude du marche de lubrifiant automobile Algerien -en_US
dc.title.alternativeCountry of origin of the mark and the attitude of the local consumer - study of the Algerian automotive lubricant market -en_US
Appears in Collections:Département des sciences financières et comptabilité



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