Please use this identifier to cite or link to this item: http://dspace.univ-temouchent.edu.dz/handle/123456789/5618
Title: دراسة في كتاب "التواصل اللغوي في الخطاب الإعلامي - من البنية إلى الأفق التداولي
Authors: بوعزيز, سماح
سليماني, سعاد
Keywords: Linguistic communication، media discourse، structure، deliberative horizon، advertising
التواصل اللغوي، الخطاب الإعلامي، البنية، الأفق التداولي، الإشهار
Issue Date: 2024
Publisher: UNIVERSITY OF AIN TEMOUCHENT
Series/Report no.: 2023/2024;
Abstract: This research aims to study the book “Linguistic Communication in Media Discourse from Structure to the Pragmatic Horizon،” a descriptive and analytical study، and to examine the concept of communication and discourse and its relationship to media and advertising، and to trace its historical path and development، from its emergence and establishment in Western studies to Transmission and reception in Arabic studies and its reference in linguistics، with a focus on its relationship to advertising discourse
URI: http://dspace.univ-temouchent.edu.dz/handle/123456789/5618
Appears in Collections:Etudes Linguistiques

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