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http://dspace.univ-temouchent.edu.dz/handle/123456789/5240| Title: | أثر مواقع التواصل الإجتماعي على السلوك الشرائي للمستهلك : دراسة حالة موقع جوميا الجزائر للتسوق |
| Authors: | هزيل, سارة كفيف, المهدي لعشابي, فاطمة الزهراء |
| Keywords: | social media , consumer purshing behavior , the dimensions of social media , purshasing decisions |
| Issue Date: | 2018 |
| Publisher: | University of Ain Temouchent |
| Abstract: | The aime of this study is to identify the impact of social media on consumer purshing behavior at web site jumia dz market , The study showed a random sample using SPSS.V25 , and we found a positive effect on the dimensions of social media on consumer purshing behavio r , in addition we have giving a numb er of recommendations aimed to activ ate those web sites as an influential tool for the purshasing decisions and their course |
| URI: | http://dspace.univ-temouchent.edu.dz/handle/123456789/5240 |
| Appears in Collections: | Sciences Economiques |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Nouveau document.pdf | 5,91 MB | Adobe PDF | View/Open |
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