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http://dspace.univ-temouchent.edu.dz/handle/123456789/4983| Title: | الخطاب الإشهاري الجزائري إشهار ماء جافيل "براف" أنموذجا |
| Authors: | زقار, جيهان زناسني, كوثر سليماني, سعاد |
| Keywords: | Algerian advertising discourse, advertising of Javel water “Brav”, model, linguistic analysis, symbolic analysis خطاب الإشهاري الجزائري، إشهار ماء جافيل "براف"، نموذج،تحليل لغوي،تحليل رمزي |
| Issue Date: | 2024 |
| Publisher: | UNIVERSITY OF AIN TEMOUCHENT |
| Series/Report no.: | 2023/2024; |
| Abstract: | This research deals with the subject of studying Algerian advertising discourse, focusing on advertising for Javel water as a model. The research includes an analysis of various concepts related to advertising discourse and its elements. It also addresses advertising from Algerian television and analyzes it linguistically (the language used) and symbolically (images, movements, sound, colors). |
| URI: | http://dspace.univ-temouchent.edu.dz/handle/123456789/4983 |
| Appears in Collections: | Etudes Linguistiques |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| الخطاب_الإشهاري_الجزائري_إشهار_ماء_جافيل_براف_أنموذجا_.pdf | مذكرة التخرج لنيل شهادة الماستر في اللغة والأدب العربي تخصص: لسانيات الخطاب | 775,42 kB | Adobe PDF | View/Open |
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