Linguistic Intelligence a Path Towards Effective Communication (The Case of Politicians’ Speeches)

Abstract

Language and society are complementary elements, their coexistence is prominent for the everlasting of ideas, point of views, beliefs, and convictions. Society is the barrel which embraces people, culture and language. In fact, language is regarded as one of the persistent means of communication which guarantees the constant relationship between people belonging to the same society. However, the use of language varies according to the place, the circumstances, and the different goals. The study of these variations in use is the domain of sociolinguistics. In this investigation, a set of extracts from different speeches of American and British leaders have been selected and analyzed. Actually, the different critical situations as political challenges, decisionmaking, lockdown and social restrictions because of Covid-19 are the reason behind such a choice. The principal targets of these leaders were persuasion and recommendations, therefore; a clever choice of words and rhetoric devices to gain the audience’s mind and feeling was necessary. The selected extracts in use exhibit a wide range of this linguistic tool which reveals linguistic intelligence reflected in the wise use of language and the appropriate combination that serve the goals of the orators themselves.