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http://dspace.univ-temouchent.edu.dz/handle/123456789/3714| Title: | Factors Influencing Customer Loyalty Toward Online Shopping in Algeria: e-CRM, Trust, Satisfaction |
| Authors: | MALKI, Djihane ZEDDOUN, Djamel |
| Keywords: | E-CRM; Trust; Satisfaction; Loyalty; Online Shopping |
| Issue Date: | 2023 |
| Publisher: | ASJP |
| Abstract: | This study aims to investigate the effect of e-CRM, trust, and customer satisfaction on customer loyalty. In this purpose, a quantitative study has been conducted on Algerian customers of online shopping. After distributing a questionnaire on a sample of 121 customers, a multiple linear regression has been adopted in data analysis. The results supported two out of three hypotheses, and showed that: e-CRM has not a significant effect on customer loyalty. In contrast, there exist a significant and positive impact of trust and satisfaction on customer loyalty |
| URI: | http://dspace.univ-temouchent.edu.dz/handle/123456789/3714 |
| Appears in Collections: | Marchés, Emplois, Législation et Simulation aux Pays Maghrebine |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Factors Influencing Customer Loyalty Toward Online Shopping in Algeria: e-CRM, Trust, Satisfaction.pdf | 303 kB | Adobe PDF | View/Open |
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