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http://dspace.univ-temouchent.edu.dz/handle/123456789/3484| Title: | البناء والدلالة في الخطاب الإشھاري التلفزیوني :دراسة لوصلات إشھاریة "مقاربة سیمیائیة |
| Authors: | بن ميش, يوسفية بوترفاس, إكرام هامل, شيخ |
| Keywords: | الخطاب،الاشهار الخطابي،السيميائية،الاستعمال،المتلقي،الصحافة،الاعلام،القنوات التلفزيونية الجزائرية The discourse - linear advertisements - semiotics - use - the receiver - the surroundings Algerian TV channels, |
| Issue Date: | 2023 |
| Publisher: | UNIVERSITY OF AIN TEMOUCHENT |
| Series/Report no.: | 2022/2023; |
| Abstract: | This study seeks to show a number of elements that make the television advertising discourse a semiotic discourse in view of the moving and static image, with its special competence and power to inform and communicate, what lies in it of artistic and aesthetic elements, energy and effectiveness in influencing the recipient by trying to link the link between him And between the linguistic literary study, adopting semiotic linguistics as the most methodological approach The validity of the study publicity speech. |
| URI: | http://dspace.univ-temouchent.edu.dz/handle/123456789/3484 |
| Appears in Collections: | Etudes Linguistiques |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| البناء_والدلالة_في_الخطاب_الإشھاري_التلفزیوني_دراسة_لوصلات_إشھاریة_مقاربة_سیمیائیة.pdf | مذكرة تخرج مقدمة لنيل شهادة الماستر- تخصص:لسانيات الخطاب | 1,99 MB | Adobe PDF | View/Open |
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