Please use this identifier to cite or link to this item: http://dspace.univ-temouchent.edu.dz/handle/123456789/3124
Title: أثر إدارة علاقات العملاء في تحسين تنافسية البنوك - دراسة حالة البنك الوطني الجزائري وكالة عين تموشنت
Authors: بن ميرة, إيمان
طالب, عبير
حولية, يحي
Issue Date: 2022
Abstract: This research aims to study the impact of the application of customer relationship management on increasing the competitiveness of banks. Competitiveness through the bank’s possession of ATM windows on a large scale to provide new services on an ongoing basis to attract and maintain new customers and ensure their satisfaction and strengthen relations with them for the success of the banking process
URI: http://dspace.univ-temouchent.edu.dz/handle/123456789/3124
Appears in Collections:Sciences Economiques

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