الخطاب الإشهاري الجزائري إشهار ماء جافيل "براف" أنموذجا

Abstract

This research deals with the subject of studying Algerian advertising discourse, focusing on advertising for Javel water as a model. The research includes an analysis of various concepts related to advertising discourse and its elements. It also addresses advertising from Algerian television and analyzes it linguistically (the language used) and symbolically (images, movements, sound, colors).