دور إدارة معرفة الزبون في تطوير الخدمات المصرفية

Abstract

This researchaims to examine the " "the role of customer knowledge management in the development of banking services", by highlighting the extent of the impact of customer knowledge management in the development of banking services and paying attention to the dimensions of customer knowledge management.وFor this purpose, the questionnaire was used as a tool, as it was distributed to clients at. the Foreign Bank of Algeria (BEA) in Ain Temouchent, and after statistical analysis of the collected information and testing hypotheses, a group of results were reached, the most important of which is that customer knowledge management contributes to the development of banking services, as it is considered after the orientation towards customer knowledge more. An influential dimension, as it enabled it to choose the neighboring area very poorly. Banking services are one of the most important strategies adopted by the bank. Providing knowledge is among the most important conditions for the effective implementation of the service development strategy, enabling it to choose the section for development and development of the services to be developed